Smoke & Croak

Digital Strategy & Business Development

Digital Marketing for Contractors

When I originally started working on digital marketing campaigns for contractors, my first thought was of homeowners searching Google to find a plumber or roofer. Look online and you’ll find many contractors with websites set-up for this type of customer. We’re all aware of websites like Checkatrade which are geared towards helping homeowners find good tradesmen.

With those thoughts in mind, I didn’t see digital marketing as a useful tool for contractors working in commercial and B2B markets. That type of business is driven by relationships and network. I was wrong!

Marketing for B2B, not homeowners

What I’ve found is that there are many scenarios where an estimator or an architect does use the Internet to find a contractor, and I’ve won work directly through paid online advertising and free organic advertising. Maybe an architect needs to find a subcontractor approved for a specific system. Or, maybe a quantity surveyor is dealing with a green roof and they’ve never dealt with one before. They ask their existing roofers if they offer green roofs and none do. So, they head to Google or LinkedIn.

I have no doubt that if you’re not running digital marketing campaigns, and if you’ve not reviewed your website performance in a long time, you’re missing out on opportunities which really do represent low hanging fruit. I can review your current activity and help you identify the key opportunities online to market your business. Together we can set-up a digital marketing strategy for your business. I can then help you execute and review.

Let's meet now, it costs you nothing!

To avoid conflict of interest, I ensure that I only work with one client per region in the UK (i.e. North West, North East, South East, etc.).

I am available to meet now, and it costs you nothing to meet for a coffee and discuss how I can help your business (coffee is on me). If you want to grow your business, or if you want to find some new customers to replace some existing clients in your portfolio, please get in touch now to organise a meeting at your office.


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