Wolves and Sheep


We work in an industry that has its fare share of individuals and companies using underhand practices to conduct their behaviour. It’s cut throat, and many seasoned veterans of the construction industry will have you believe that there are only two creatures in the industry: wolves and sheep. If you don’t start acting like a wolf, you’ll become a lamb to the slaughter.

The problem with acting like a wolf and taking this aggressive approach is that it’s very difficult to make friends and build relationships when you enter every encounter with this mindset.

Yes, be assertive and set up robust frameworks to defend against rogue companies and individuals. But this industry, as with any other, is about connections and relationships. Difficult to build those when your guard is always up.

Avatar By Liam Curley

Are you looking for ways to find more sales leads? This site is for you!

Liam CurleyHi I’m Liam. I created this site to help businesses in B2B make the initial breakthrough with prospective customers that are otherwise unaware of what you can do for them –  You can read more about my background here.

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