What is a digital marketing strategy?
Many people have different interpretations of what defines a strategy, never mind what defines a digital marketing strategy. My interpretation of a strategy is a clear set of principles that guide behaviour. Marketing strategy consists of the core principles around what the brand and business stands for, what we aim to achieve as a business, and how we’ll deliver this mission to the world in which we live. Digital marketing strategy is really an extension of marketing strategy. A digital marketing strategy is more a plan that reviews the channels and tactics available to your business and identifies which are the best suited to delivering against your marketing strategy and how best to deploy them.Back To Questions