Every successful marketing strategy and campaign focuses on the destination rather than the vehicle. Yet, for many businesses, we make the mistake of leading with the vehicle. If you’re selling piano lessons to 5 year olds, the vehicle is the lesson. What’s the destination? Learn to play the piano? No, learning to play the piano is part of the vehicle. The destination depends on who your...
The vehicle and destination
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Hi I’m Liam. I created this site to help businesses in B2B make the initial breakthrough with prospective customers that are otherwise unaware of what you can do for them – You can read