Clients love and refer you, but beyond your inner circle, the wider market doesn't know who you are.

‍You write, and some of what you write is well received, but it blends in with the dozen or so other experts saying the same thing.

When someone asks your contemporaries "Who's the best in [name your field of expertise]?", you're not the automatic answer.

A sense of untapped potential gnaws away at you.

But you have this conflicting sensation.

On the one hand, you feel like an expert who doesn’t get the recognition others with far less experience receive.

But at the same time, there’s this underlying doubt:

I've personally felt this frustration:

For over a decade, I helped businesses build audiences and generate leads through content. But when I started selling my own expertise, I discovered something: the content that works for selling $150 courses doesn't work for $50,000 consulting engagements.

Like many consultants, I tried the "B2B influencer audience-building model." I grew 17,500 followers in six months across LinkedIn and Twitter. That resulted in plenty of attention and zero quality leads.

That's when I realised I needed to study authorities who actually succeeded at this.

For the past two years, I’ve studied consultants who broke through the noise to become the undisputed go-to person in their field. People like David C. Baker, April Dunford, and Nancy Duarte.

In doing so, the work to build their authority directly led to opportunities to:

These consultants have moved from being "one of many" to being "the one of one."

They’re oversubscribed and have no competition.

Here’s what I discovered by studying them:

Every undisputed authority develops something I call Disruptive Wisdom.

Disruptive Wisdom isn't just expertise.

It’s contrarian thinking that goes against the grain of other thinkers in their space.

It's expertise packaged and shared in a way that makes people stop and reconsider what they thought they knew.

Best practices follow expected patterns. They're boring, and when you write content that follows those patterns, it's ignorable.

Disruptive Wisdom is the opposite of that. It breaks a pattern.

Think of "Emotional Intelligence" reframing soft skills, or "Lean Startup" reframing trial and error.

The question is: how do you develop this kind of thinking?

That's where the 10 patterns come in.

I’ve observed 10 specific behavioural patterns that come together to form Disruptive Wisdom, and as a consequence, help experts transition from unknown consultants to Undisputed Authorities.

In this free 10-part email series, you'll learn:

Sign up with your email below and get the first email within the next hour.