When you look at a picture or video of yourself taken moments ago, you’re overly self-critical. But, look at the same picture a few months after it’s taken, and that anguish has gone. You think, ‘it wasn’t as bad as I thought’. Why is that? Stephen Merchant, co-writer of The Office and Extras, was on the James Altucher Show recently. Breaking down the structure of his comedy, he discussed the...
Seeing your work as others see it
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The Anatomy of a Successful Marketing Campaign – Trivial Pursuit
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In a previous post I wrote about a marketing campaign idea based on a launch campaign used by Trivial Pursuit in 1983. In this post, I want to dissect the Trivial Pursuit campaign to understand why it was so successful. Trivial Pursuit was due to launch at the 1983 Toy Fair in New York , an event attended by the key decision makers for all companies in the industry. The marketing team were...
Why we don’t always do what’s in our best interest
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Food was in short supply in the US during the Second World War. Ships once importing food were either transporting troops or lying at the bottom of the ocean. Meat was particularly scarce and subsequently rationed. This was a huge blow to US citizens for whom meat was a staple to the diet. At this time, Public Health was a matter of national interest, so the Government formed Committee on Food...
A trivial direct marketing campaign for service businesses
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This is a direct marketing campaign idea for an Architectural Practice. It can also be translated and modified for other B2B service businesses. Start by defining your target client. Let’s assume that this campaign is for an Architectural Practice that specialises in high end residential developments. The first point to consider is, what does your client want when they hire an architect? In this...
Why physical media makes a more lasting impression than digital
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Business cards are unnecessary for most professionals. Most have a website and at least one social media account. Most of us have a smartphone to store and share contact information, making it quick and easy to exchange details. The market is gradually moving away from owning tangible objects. No more DVDs, CDs or books. Who keeps a collection of business cards they received? And yet, companies...
Hi I’m Liam. I created this site to help businesses in B2B make the initial breakthrough with prospective customers that are otherwise unaware of what you can do for them – You can read