In a nutshell
Contracting in the construction industry is a battlefield. From project to project, success means marketing your business, winning work, delivering your package and getting paid as a minimum the contract value that was agreed with the client. Getting through each of those stages successfully is a challenge. You need a robust commercial set-up to ensure profitability, minimise risks and provide protection from legal disputes. You need a marketing strategy to position your business uniquely within the market. That’s tricky amongst a large customer base that has a long tradition of measuring every contractor against one another on price alone.