Here’s a little bit about me and what this website is all about
If you’ve ever asked yourself any of these questions, this website is for you:
- How do I find and win work?
- How do I increase my margins but still be competitive enough to win work?
- How can I get customers coming to me rather than chasing them down?
- 100% of my work comes via main contractors. How do I get work directly from clients?
- I don’t have the budget to recruit marketing or sales specialists. I have to manage jobs and find the time to win work. How do I do it all and still grow my business?
- How do I break into new sectors where nobody has heard of my business?
I seem to do OK at securing little jobs and projects, but how do I get it up to the next level and start securing the bigger contracts?
A bit about me
I’m Liam, I created this website. I’ve worked in a number of different positions, from digital marketing to business development, mostly in the construction industry.
My time in the industry ranges from working for one of the largest global manufacturers to the largest construction distributor, and then running my own subcontracting business.
I unexpectedly took on my dad’s roofing business after he passed away. The business was on its knees and in debt. It was a small business, and I had no experience of roofing. But, I did know the industry.
I used my experience in sales and marketing to start winning work from a standing start. No network, no contacts and no reputation. The business grew quickly, but unfortunately it was struck down as many are by a couple of bad paying main contractors. It suffocated the business of cash and the company went under. So, I’ve experienced the darkest hours of a subcontractor. It was one of the most painful experiences of my life.
Nevertheless, from a base of nothing, I managed to introduce the strategies and tactics that I’d learned from previous industries and roles and implement them into a small subcontracting business that had next to no referral business and no network of contacts.
What I brought to the table was marketing and sales know-how. I learned contractual and commercial insights along the way, but what I lacked was the ability to manage the jobs themselves.
For most directors and owners of construction contracting businesses, it’s the other way around. With this website, I share the fundamental sales and marketing strategies and tactics that have worked for me to win work.
Tactics and Strategies that work
Most people that manage or work at a director level of a construction contracting firm have come from either a practical background (on the tools) or commercial background (QS). When you’re working in a small team, your skills and experience are based on a knowledge of your trade, managing the job and probably pricing it too.
But, you want to grow your business. You need to stand out from your competition. That can mean hiring someone to do that, or doing it yourself. How do you run your business and find the time to learn how to reach new clients and convert them to customers? Or even better, build a business where customers come to you.
Subscribe to my email list and you’ll get actionable tactics and strategies that actually work and will help you grow your business.