In a nutshell
More than one million blog posts are published on WordPress alone each day, together with the billions of tweets, likes and comments happening around the web. Everyone is vying for attention. We receive cold calls and cold emails every day from people trying to sell us products and services that we don’t want to buy. So much noise, so much distraction. How frustrating is it when people keep interrupting your day?
Nobody likes being the subject of an unwanted phone call or aggressive marketing campaign, and yet, that’s precisely the route that many construction firms take when they want to sell their products. Leaflets through the door, blanket emails to prospects, cold calls to people who we have no idea whether they have any need for our product. We know that these methods don’t work on us as customers, and yet so many people forget that feeling of being on the receiving end when we market our own business.
All that said, there are so many opportunities online and offline for contractors that use the right kind of marketing and business development. The kind that is received positively rather than negatively.