AuthorLiam Curley

Liam Curley creates articles and resources on http://liamcurley.co.uk to help contractors find new clients and win more work.

You can’t persuade most people

Y

You can’t persuade most people and you shouldn’t try. Most people don’t want what you have to sell. Most sales calls end in failure because the product isn’t right for the person across the table. Your job isn’t to persuade any person on the merits of your product. Your job is to identify the problems encountered by a certain group of people and deliver a product that addresses this problem. Not...

Are you looking for ways to find more sales leads? This site is for you!

Liam CurleyHi I’m Liam. I created this site to help businesses in B2B make the initial breakthrough with prospective customers that are otherwise unaware of what you can do for them –  You can read more about my background here.

Join the Newsletter

Get tips on how to improve your marketing results based on proven consumer psychology and behavioural economics.

Recent Blog Posts