A simple marketing strategy. Rather than fighting with your competitors to come in with the lowest price on your tender, how about you increase your price? Increase your rates by 5%, but the deal is you can’t spend that extra 5% on advertising or let it go towards your bottom line. With that extra 5%, what could you spend it on to improve your offer and deliver more than 5% extra in value? Insurance backed warranties as standard? Maybe additional surveying options. Possibly design support?
This strategy isn’t for everyone, but there are some clients out there that want more than the market is currently offering. Will you be the supplier to offer more?