Extra 5%

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A simple marketing strategy. Rather than fighting with your competitors to come in with the lowest price on your tender, how about you increase your price? Increase your rates by 5%, but the deal is you can’t spend that extra 5% on advertising or let it go towards your bottom line. With that extra 5%, what could you spend it on to improve your offer and deliver more than 5% extra in value? Insurance backed warranties as standard? Maybe additional surveying options. Possibly design support?

This strategy isn’t for everyone, but there are some clients out there that want more than the market is currently offering. Will you be the supplier to offer more?

By Liam Curley

Are you looking for ways to find more sales leads? This site is for you!

Liam CurleyHi I’m Liam. I created this site to help businesses in B2B make the initial breakthrough with prospective customers that are otherwise unaware of what you can do for them –  You can read more about my background here.

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