Smoke & Croak

Commercial Management & Marketing Strategy

Posted on Monday 20th June 2016

Reacting to negatives, ignoring the positives

I’m currently working on a customer listening project that every business should try themselves. It’s easier than ever to listen to our customers. Many use Twitter to publicly say how they feel about a product, ask questions and make statements. You shouldn’t necessarily take these comments at face value, but if you can read behind the […]

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Posted on Friday 17th June 2016

Ideas and Magpies

One of the my weaknesses and regular challenges that I try to overcome is jumping from idea to idea. Starting some project, getting into the middle of it, then hearing some idea or reading a thought elsewhere that either changes the way I’m conducting a current project, or changes my desire to continue with that […]

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Posted on Wednesday 15th June 2016

Messages to Ourself

It’s a football tournament summer, and I noticed an England flag hanging out of a top floor window for the first time time since it kicked off. I’ve always thought it was a strange thing for people to do. An act of showing your support for the national team, but who cares? Why does anyone […]

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Posted on Monday 13th June 2016

Buying Follows

I’m sure that many small business owners, after taking the plunge with some form of social media, have either thought themselves about the prospect of buying followers, or have had the conversation with business partners on the idea. It’s such a pointless exercise, and yet so many businesses do it, and it highlights a problem we […]

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Posted on Friday 15th April 2016

When we Appreciate Existing Customers

We all know that word of mouth is the most effective form of marketing. Each of us are more likely to trust recommendations from friends than we are from businesses. And, not only do we trust recommendations more, but research has proven that when we receive a recommendation or opinion from a friend on a […]

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Posted on Wednesday 13th April 2016

Promoting Videos

Daylesford is an award winning organic farm, based in Gloucestershire in the UK. They make, rear and grow beautiful food with love and dedication, using only organic ingredients. The website is stunning, as is the photography and branding. There’s a consistent story, one of beauty, nature, clarity and luxury. Everything looks wonderful. From a digital […]

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