Smoke & Croak

Commercial Management & Marketing Strategy

Posted on Monday 26th March 2018

Extra 5%

A simple marketing strategy. Rather than fighting with your competitors to come in with the lowest price on your tender, how about you increase your price? Increase your rates by 5%, but the deal is you can’t spend that extra 5% on advertising or let it go towards your bottom line. With that extra 5%, […]

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Posted on Friday 23rd March 2018

How much do you care?

During the past six months, I’ve worked with a subcontracting firm and we’ve developed a strong relationship with one of our manufacturers. At the beginning of the six months, we’d just completed our first job using their products. We’re now in a position where, despite the numerous manufacturer options available in the sector (liquid waterproofing), […]

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Posted on Wednesday 21st March 2018

Winning the work without labour

If you have a small subcontracting business that you want to grow, sooner or later you’ll face the following dilemma: I need more labour to complete the extra works that I want to start winning, but I can’t attract that labour until I have regular work that I can offer them. There is only one […]

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Posted on Friday 19th January 2018

The Bill of Quantities

When you receive a scope of works or bill of quantities from a surveyor, she has told you in no uncertain circumstances that you are a commodity. Put your prices down for each item, you’ll be measured like for like against your competition and the cheapest wins. Your price is simply the only element in […]

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Posted on Wednesday 17th January 2018

What’s not included?

Many problems arise on a construction project through a lack of communication at the early stages before contract sign off. This is particularly true when the client is not experienced with construction projects. The more aspects of work that are left to unspoken assumptions, the more likely you are to end up in some form […]

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Posted on Monday 15th January 2018

Wolves and Sheep

We work in an industry that has its fare share of individuals and companies using underhand practices to conduct their behaviour. It’s cut throat, and many seasoned veterans of the construction industry will have you believe that there are only two creatures in the industry: wolves and sheep. If you don’t start acting like a […]

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