Here's a bit about Liam
There are plenty of other people that could help you better articulate your expertise.
You could also try to figure this out yourself or simply do nothing and get by as you are.
So, why work with me?
Here are a few things I bring to the table:
1. Consultants
I only work with firms selling some form of consultative service. Essentially, I'll help you articulate the value of your thinking. It's different to selling consumer or tech products.
2. Zero Competition
The hardest competition is no competition. If someone needs a roofer, they look for a roofer, get three quotes, and pick one. Consulting firms often have little direct competition, and you have to explain why they need what you offer. In that circumstance, the prospect's alternatives are to figure the problem out themselves or do nothing. My experience is in selling in that scenario.
3. Research-led
I don't take guesses. Any message I work on is based on qualitative research conducted with participants that profile your ideal client.
4. Objectivity
It's hard to read the label from inside the jar. I provide the outside perspective you need to identify what your clients actually value and where your current message may be failing.
5. Translation
In a previous life, I worked as a translator (and have the MA to go with it). I literally took ideas from one culture and translated them to another. That's exactly what I do with your ideas. I take them from your head and translate them into a language that resonates with your prospects.
6. Visual
As you may have seen in my content (in my newsletter, on LinkedIn, on this website), I use a lot of visuals to communicate ideas. They're not an inferior cousin to words. They work in tandem with copy to accelerate comprehension. That's what you get with any visuals I create for you.
7. Luxury
A client once compared my work to a luxury watch. That's how he felt when prospects landed on his website or when he shared he's deck on a sales call. I only work with firms selling high-ticket services, and everything I create is designed to reflect your premium offer.
8. No estimates
This is a fixed monthly price. There are no quotes. You know how much this'll cost and I'll always be working on the thing that's most important to you.
9. Unlimited access
I have a limited capacity for these subscriptions. Once you subscribe, you have me locked in. No need to worry that I'm too busy to help with that pressing slide or proposal you need designed.
10. A track record with inbound
I've created websites, campaigns, and content strategies that earn inbound leads and present the seller as an expert. I know what sales content should look like on social, newsletters, and blogs (for SEO).
My story
I'm Liam. I help consulting firms articulate what they excel at.
Their clients love them. Most of their work comes through word of mouth, and referrals are the best type of lead, right?
The challenge arises when they want to launch a new offer or enter a new market. To do that, they need fresh inbound leads from outside their network.
Until now, their sales message didn't matter, so they didn't work on it. They're conscious that when new prospects land on their website, they're like, 'What do these guys even do?'
I help firms like this build a compelling story so that even people who've never met them before instantly understand the value they provide.
With a handful of exceptions, I've always worked on that kind of sale. In the past, that was for a wide range of products like hand tools, international SEO, and innovative training programs.
They seem wildly different, but they all have one thing in common.
They were new ideas, hard to explain, and had zero competition. It wasn't a case of buying these products or picking an alternative. It was buying these products or solving the problem the way you always have.
After a 16-year career selling these types of products across various marketing and sales roles, I decided to niche down.
At the end of 2020, I set up as a solo consultant to focus on one area - helping high-ticket consulting firms articulate what they excel at.
I combined that with one other passion of mine.
Visual communication (a picture speaks a thousand words, after all).
I started creating illustrations to communicate my positioning and storytelling ideas.
I worked on it daily, going from zero to one fast. I built a Twitter audience of 12,000 and a LinkedIn audience of 5,000 in just six months - all from a base of zero, all through simplifying concepts on marketing and positioning through visuals.
With validation in the bank that people enjoyed the visual style, I started incorporating visual communication into client work, identifying their positioning and communicating that position visually.
And, if I'm not doing all of the above, I'm enjoying time with my wife, three young boys, and border terrier in Yorkshire, UK.
