Does any of this sound familiar?
You tend to stay busy with work coming in from your personal network, word of mouth, and repeat clients. That’s why you haven’t really needed to do much ‘marketing’ up to now.
But more often than not, the pipeline runs dry. It’s not clear where the next project is coming from. So you take on any work that comes your way - even if it’s not the work you’re best-suited for.
Doing this has gotten you where you are. But its’ also keeping you where you are today. And it won’t take you where you want to go. That’s because you haven’t built a predictable or repeatable process for generating ideal-fit opportunities. The occasional random acts of marketing you produce won’t move the needle either.
The truth is, you’ve become blind to your own unique point of view. You’re much better at figuring out the value proposition of your customers than actually nailing your own position.
But your close rate is high.
When you do get the right kind of decision maker in the room and the timing is right, that’s almost a done deal. Now, getting the right people in the room - getting the right people to hear about you, to understand what you do, to get curious - that’s the challenge.
You want to position your agency as experts in the field. You’ve tried to do that through spurts of blogging and social media, but you’ve never stuck with it. You’re simply too busy running your business, so your marketing falls off and it never picks up any steam.
You’re unconvinced by much of the advice on how to do it. It’s hard for you to imagine how a client places a $50k order with you on the back of an ebook and a handful of emails.
But you still believe that content marketing is the ultimate route to attracting ideal fit leads into the business. It’s just not clear how that would work for a firm selling expert creative services.
What you need is steady flow of people who have the budget to work with you, want to work with you, and are ready to buy what you do best.
I can help. I've helped many other businesses like yours.
But let me introduce myself first.
My name is Liam and I work with creative agencies to help them attract ideal-fit clients through content marketing that helps you differentiate and stand out based on your core thinking.
I work with firms who are serious about their growth but aren’t yet ready to hire a senior marketing lead and prefer to bring in specialised expertise to help them build a sustainable and attractive inbound marketing program.
If this sounds like you, you’re in the right place.See how I can help
“Liam’s strength is to listen, research and then mirror back your story in a way that everyone can understand, enabling you to create a content that resonates.”