What if you could persuasively articulate what you excel at?

A subscription service to help consulting firms communicate their expertise.

Liam Curley
A new market?

Are you entering a new market, maybe launching a new offer, and you have no idea how to present this thing (persuasively)?

Over-reliant on referrals?

Have you grown your business through referrals and don't know how to expand beyond your network?

All over the place?

Do you feel like your website, your landing pages, and your deck don't fit together?

Confused prospects?

Are people landing on your website, and they're just like, 'What do these guys even do?'

Doesn't look right?

Are you selling high-ticket consulting, but you don't think your marketing portrays the premium nature of your service?

Burying the lead?

Do you feel like your sales message is messy, like there's good and bad in there, but you can't figure out which is which?

You're great at what you do. Clients rave about your firm; many either refer you to friends or take you with them when they switch jobs.

The problem is you're not great at translating that impact and experience into a concise and persuasive message for potential clients.

That's why you're great on a sales call but not getting enough of them. On a sales call, you have 30 minutes to read the person, understand their situation, and then present your solution (based on years of expertise) to solve their problem.

But when someone who doesn't know you lands on your website or reads your deck, they just don't get what you do and why you're worth a premium.
Growth

Imagine entering a new market or launching a new offer, and enquiries start coming in immediately.

Diversified

Imagine a constant stream of great fit inbound leads coming into the business (to supplement the referral business).

You 'look' high-ticket

Imagine how you'd feel sending prospects to a website or deck that portrayed luxury.

Everything connects

Imagine having a website, landing page, and deck that tied your whole story together.

Prospects 'get' you

Imagine prospects landing on your website and instantly understand what you can do for them.

Clarity

Imagine identifying the golden sales points in your pitch, then cutting all the garbage 'burying the lead.'

All of the outcomes above result from a laser-focused market position articulated through a persuasive, concise, and compelling story.

Prospects who've never met you instantly understand what your firm can do for them and why you're worth the premium. They'll see what your happy clients do, even though they've never worked with you.

And then, leads start coming in. Those people who viewed your LinkedIn profile before, landed on your website or opened your newsletter suddenly start making enquiries.

That's what I help consulting firms achieve.
The traditional freelancer or agency model has a lot of fat. There's the time lost going backwards and forwards with proposal meetings. There's the frequent scenario where the client gets hammered for requests outside of spec. Then there's the long lead time for the client to actually receive any useful deliverables.

I offer marketing and design services as an alternative to that traditional model.

The subscription model.

For one fixed monthly fee, you get the marketing and design work you need, right now.

Once you subscribe to one of my plans, here's how it works:
You Select from menu

After a kick off call, select from the menu of deliverables, adding them to your request queue. Those range from strategy level to individual social posts.

I get to work

I'll get to work, and usually within 2-3 business days, you'll receive a fulfilled request. If that's for a big piece, it'll come in chunks (e.g. if you want a new sales deck, we start with wireframes).

You feedback

You feedback, sign off, and in the interim I move onto the next request you've dropped in the list.

Subscription deliverables

Some of the deliverables available with the subscription packages.

Brand Story *
We'll build a persuasive story that draws prospects in and runs through your marketing.
Customer Research *
I'll conduct customer research with folks that match your dream prospect avatar.
Positioning *
We'll identify a laser focused position in the optimal space to attract dream clients.
Presentation Templates
For when you've got a big presentation coming up and you want something designed bespoke.
Social Posts
I'll design and export polished social posts and carousels for LinkedIn or X.
Sales Decks
I'll design a slick new sales deck that'll reflect the premium nature of your firm.
Proposal Documents
I'll create a proposal document template to add some polish to every prospect interaction.
Bespoke Visuals & Illustrations
I'll create bespoke visuals for any platform you need to communicate your ideas, visually.
Copywriting
I'll write sales copy on your website, landing page, or social bios.

* Available with the Strategy Package

Ready to get started?

If you're ready to go, select a package and click to get started. You'll go through to my Stripe page to make a payment, and once you do, I'll be in touch to arrange our first call.

If you're not quite ready, book a call and we'll figure out if this is a good fit for you.

Implementation

For firms that already have a positioning and brand strategy in place. You want your existing message and marketing collateral to look and sound great.

One request at a time
Unlimited design & marketing requests
Dedicated marketer & designer
Easy credit card payments
$5,000/ per month
Book an introductory call
Get Started Right Now
Strategy

For firms that want me to help build you identify a lucrative position, build a core message, then create the marketing copy, visuals and collateral to support it.

Includes everything in implementation
Bi-weekly calls
Customer research
Brand Story
Positioning
$7,000/ month
Book an introductory call
Get Started Right Now
Renee Guilbault

Renee Guilbault

“Liam understands how to distil complex strategies and dynamics into simple and powerful visuals that capture important messages in a way words never can.”

Mise Mode
Ian Cox

Ian Cox

“Liam’s strength is to listen, research and then mirror back your story in a way that everyone can understand, enabling you to create content that resonates.”

Avark
Paul Heming

Paul Heming

“Liam transformed the pitch our team used in marketing material and sales calls. We know this has improved sales and marketing conversions.”

C-Link
Below, you can see what my work looks like.

If you want to check out my thinking on positioning, storytelling, and communication, head to the insights page.

Here's a bit about Liam

Liam Curley
There are plenty of other people that could help you better articulate your expertise.

You could also try to figure this out yourself or simply do nothing and get by as you are.

So, why work with me?

Here are a few things I bring to the table:

1. Consultants
I only work with firms selling some form of consultative service. Essentially, I'll help you articulate the value of your thinking. It's different to selling consumer or tech products.

2. Zero Competition
The hardest competition is no competition. If someone needs a roofer, they look for a roofer, get three quotes, and pick one. Consulting firms often have little direct competition, and you have to explain why they need what you offer. In that circumstance, the prospect's alternatives are to figure the problem out themselves or do nothing. My experience is in selling in that scenario.

3. Research-led
I don't take guesses. Any message I work on is based on qualitative research conducted with participants that profile your ideal client.

4. Objectivity
It's hard to read the label from inside the jar. I provide the outside perspective you need to identify what your clients actually value and where your current message may be failing.

5. Translation
In a previous life, I worked as a translator (and have the MA to go with it). I literally took ideas from one culture and translated them to another. That's exactly what I do with your ideas. I take them from your head and translate them into a language that resonates with your prospects.

6. Visual
As you may have seen in my content (in my newsletter, on LinkedIn, on this website), I use a lot of visuals to communicate ideas. They're not an inferior cousin to words. They work in tandem with copy to accelerate comprehension. That's what you get with any visuals I create for you.

7. Luxury
A client once compared my work to a luxury watch. That's how he felt when prospects landed on his website or when he shared he's deck on a sales call. I only work with firms selling high-ticket services, and everything I create is designed to reflect your premium offer.

8. No estimates
This is a fixed monthly price. There are no quotes. You know how much this'll cost and I'll always be working on the thing that's most important to you.

9. Unlimited access
I have a limited capacity for these subscriptions. Once you subscribe, you have me locked in. No need to worry that I'm too busy to help with that pressing slide or proposal you need designed.

10. A track record with inbound
I've created websites, campaigns, and content strategies that earn inbound leads and present the seller as an expert. I know what sales content should look like on social, newsletters, and blogs (for SEO).

My story

I'm Liam. I help consulting firms articulate what they excel at.

Their clients love them. Most of their work comes through word of mouth, and referrals are the best type of lead, right?

The challenge arises when they want to launch a new offer or enter a new market. To do that, they need fresh inbound leads from outside their network.

Until now, their sales message didn't matter, so they didn't work on it. They're conscious that when new prospects land on their website, they're like, 'What do these guys even do?'

I help firms like this build a compelling story so that even people who've never met them before instantly understand the value they provide.

With a handful of exceptions, I've always worked on that kind of sale. In the past, that was for a wide range of products like hand tools, international SEO, and innovative training programs.

They seem wildly different, but they all have one thing in common.

They were new ideas, hard to explain, and had zero competition. It wasn't a case of buying these products or picking an alternative. It was buying these products or solving the problem the way you always have.

After a 16-year career selling these types of products across various marketing and sales roles, I decided to niche down.

At the end of 2020, I set up as a solo consultant to focus on one area - helping high-ticket consulting firms articulate what they excel at.

I combined that with one other passion of mine.

Visual communication (a picture speaks a thousand words, after all).

I started creating illustrations to communicate my positioning and storytelling ideas.

I worked on it daily, going from zero to one fast. I built a Twitter audience of 12,000 and a LinkedIn audience of 5,000 in just six months - all from a base of zero, all through simplifying concepts on marketing and positioning through visuals.

With validation in the bank that people enjoyed the visual style, I started incorporating visual communication into client work, identifying their positioning and communicating that position visually.

And, if I'm not doing all of the above, I'm enjoying time with my wife, three young boys, and border terrier in Yorkshire, UK.

Is this for you?

Some questions I'm guessing you may have.

Who is this for?

I work with consulting firms, who I define as selling as selling thinking, not doing.

You doing well, but you want to do better. Most of your work comes from referrals, but you'd like to expand beyond your network. Maybe you want to move into a new market, launch a new offer, or get different types of client than those you currently have.

You probably haven't had to 'do marketing' up to this point.

You want to move fast and start getting inbound leads as quickly as possible.

What does unlimited requests mean?

A request is a task you'd like me to carry out.

You can make as many requests as you'd like, but I only work on one at a time, so you give me the order of priority.

Do you work on websites?

If you want a new website, I can design and build websites within Webflow. If you're existing website is in Webflow, I can make changes and customisations. If your existing website is on a different platform, I can create copy and visuals, but you'll need to upload them.

Can I pause at anytime?

Yep if you've got a hectic month or two and you don't have time to make the most of the subscription (but you don't want to cancel), you can pause and then resume at the beginning of a billing cycle.

Billing cycles are based on a 31 day period, so the pause will come into effect at the end of the cycle (for example, if you pause 10 days into a cycle, you'll have 21 days left to use the subscription).

Are refunds available?

Due to the nature of the service, I don't issue refunds. You can cancel or pause at any time, and the service will finalise at the end of that 31 day period.

What happens after I pay

I get in touch to organise a kick off call to ask any questions before we start work. The 31 day subscription begins the day following the kick off call.

I have more questions

Send me them - liam@liamcurley.co.uk

Renee Guilbault

Renee Guilbault

“Liam understands how to distil complex strategies and dynamics into simple and powerful visuals that capture important messages in a way words never can.”

Mise Mode
Ian Cox

Ian Cox

“Liam’s strength is to listen, research and then mirror back your story in a way that everyone can understand, enabling you to create content that resonates.”

Avark
Paul Heming

Paul Heming

“Liam transformed the pitch our team used in marketing material and sales calls. We know this has improved sales and marketing conversions.”

C-Link

Ready to get started?

If you're ready to go, select a package and click to get started. You'll go through to my Stripe page to make a payment, and once you do, I'll be in touch to arrange our first call.

If you're not quite ready, book a call and we'll figure out if this is a good fit for you.

Implementation

For firms that already have a positioning and brand strategy in place. You want your existing message and marketing collateral to look and sound great.

One request at a time
Unlimited design & marketing requests
Dedicated marketer & designer
Easy credit card payments
$5,000/ per month
Book an introductory call
Get Started Right Now
Strategy

For firms that want me to help build you identify a lucrative position, build a core message, then create the marketing copy, visuals and collateral to support it.

Includes everything in implementation
Bi-weekly calls
Customer research
Brand Story
Positioning
$7,000/ month
Book an introductory call
Get Started Right Now