Insights

This is the part of the story that, when you execute it just right, will have your reader yearning to take the next step forward to working with you.

Now they'll start to see what you see.

Here's the critical part in your story. The moment you share the twist. The reason why your prospect has been failing all along.

They'll try, they'll fail, and things will seem worse than ever.

What happened when you quit a TV show 2 minutes in?

In the previous article, I covered the core story ingredients. Here, I'll show you how to find your own.

Before you start building this sales story, you need to gather your core ingredients.

What are you working on? A story to sell or a story that sells? There's a big difference!

How do you sell an old idea that's already been done before?

Why is it that we're drawn to familiar concepts, and how do you sell famliiarity with a highly innovative product?Is It That We're Drawn To Familiar Concepts, And How Do You Include Familiarity With Highly Innovative Products?

You're selling something new, but do prospects buy new-looking things?

As a startup, it's easier to build momentum on a budget with a tight niche, but a tight niche doesn't have to be permanent.

What happens when you stop asking questions after the first why?

Stories sell ideas, but how do you fully share your story when you have little time to tell it?

When dialogue seems real, the story feels authentic, and the audience gets lost in the film. Your copy is your dialogue.

If you were creating a new product to sell at a supermarket, you have several (literal) positioning considerations...