Work with Liam

Whether you’re a creative agency looking to progress from mid to top-tier clients or you simply want to move away from an over reliance on word of mouth, having an experienced and neutral third party on your marketing team can be invaluable.

Together, we’ll figure out the opportunities and challenges specific to your agency, then identify the value proposition, content strategy, and content creation required to get the kinds of clients your expertise deserves.

Below are the options available:

Value Proposition + Content Strategy

Starting at £4,000
Feel like you've become blind to your own service? This is for firms that are great at what they do but haven't figured out how to articulate that well on their website or social media.

I'll help you get to the bottom of what your superpowers truly are and how they overlap with the challenges your ideal-fit prospects are struggling with.

By the end of this four-week program, you'll have clarity on what you're great at (and couldn't see before) and a plan for communicating that superpower to the market with messaging you can use on your homepage, service page, social bios, ads, etc.

We'll also figure out exactly what type of content you need to create to attract the right kind of attention from the right kind of person. You'll have a content plan for consistently creating thoughtful, tasteful, and valuable content that reveals and articulates your expertise to attract great-fit leads who are excited about the work you offer.

Book a call to learn more

Fractional Content Strategist

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This option is similar to having a content strategist and creator on the team. In this role, I would oversee and manage the implementation of the content strategy we agree on.

This option includes, but is not necessarily limited to:
  • Provide strategic and tactical direction on all content marketing, focusing on what’s most important at all times.
  • Two calls per month to extract deep expertise from your leadership team.
  • Research to supplement and support your insight.
  • Create all story-led content series’ (visuals + copy) that are then published in the newsletter and blog.
  • Create your introductory email series (lead magnet).
  • Case study content.
  • Edit and publish videos (recorded on our calls) for social media snippets.
  • Manage marketing budget.
  • Unlimited 1:1 access to me via Slack and Zoom.
  • Find, vet, and hire contractors on your behalf.
  • Coordination between contractors to ensure coherence.
  • Monthly KPI reporting.
  • Formatting and publishing content on the blog, newsletter, and LinkedIn.

Thought Partner

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This option is the equivalent of having a content coach 24/7. Replies would be made within 24 hours, but usually within 90 minutes during regular business hours. The team or person in your business responsible for content would have unlimited access to me via Slack and Zoom.

This option includes:
  • Co-planning the scope of your content.
  • Progress reviews and direction on content.
  • Unlimited content reviews.
  • Guidance on slicing content for different channels (LinkedIn, Email, Twitter, etc.)
  • Acting as a sounding board for new ideas.
  • A neutral third-party perspective of paying devil's advocate.
  • Proactive guidance in all areas of production and distribution.
  • Supporting you to make progress towards your goals and keep the team focused at all times.

Custom Project

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If you’re looking for something that doesn’t fit into the tiers above, I can arrange a custom project.

This might include:

  • Market & Customer Research
  • Developing a new Value Proposition
  • Content strategy.
  • Reworking your messaging.
  • Conducting customer research.
  • Building a website that persuasively sells your firm.
  • Integrating a new CMS or CRM.
  • Creating and distributing an in-depth content series.
  • Writing home or service page copy.

Book a call to learn more

“Liam transformed the message our team used in marketing material and sales calls. We know this has improved sales and marketing conversions. I highly recommend working with Liam, an undoubted expert in the B2B marketing space.”

Paul Heming

Founder at C-Link