Content Portfolio Audit

Your content portfolio is full of hidden gems. How much value are you leaving buried in your archives?

Does any of this sound familiar?

• You've spent years publishing valuable insights, but most of your audience only sees a fraction of them. You know that if new followers could access your best thinking, it would accelerate your authority and business growth.
• You're stuck in a cycle of constantly producing new content instead of leveraging what you've already created. It feels like the only way to stay visible is to keep coming up with new ideas, but you know there has to be a smarter way.
• You want to scale your business without scaling your workload, but your content strategy isn't optimised to create the inbound demand you know you are capable of generating.
• You know your content should work harder for you, but you don't have the bandwidth to manage the process. Between running your business and serving clients, repackaging content across multiple platforms is just another thing on your to-do list.
• You see others repurposing their content across LinkedIn, Twitter, and YouTube, getting massive engagement, and wonder: Why aren’t we doing that with every video, post, and interview?
• You’ve dabbled with hiring freelancers, but they need too much direction. You don’t have time to manage a team of editors, writers, and social media managers—you just need the right person to pull the gold from your existing content and put it to work.

What if you could...

• Resurface and repackage your best ideas so new followers engage with them like they’re brand new? Instead of sitting in the archives, your insights would reach the right people at the right time.
• Turn what you’ve already created into a content ecosystem that consistently attracts and nurtures leads. Every piece of content would be intentionally repackaged and sequenced to drive long-term business growth.
• Expand your audience across multiple platforms without increasing your workload. Your best ideas would work harder for you, bringing in new clients on LinkedIn, Twitter, YouTube, and beyond—without extra effort.
• Direct every piece of content to lead somewhere. Instead of scattering ideas across platforms, you have a system that turns a single insight into multiple high-impact assets.
• Have someone handle the entire content repurposing process without needing your constant input. No more bottlenecks—your best ideas would be working for you on every platform without you managing editors and freelancers.
• Have a system that turns a single idea into multiple high-performing assets across different formats. A YouTube video could become a Twitter thread, a LinkedIn post, a newsletter, and more—designed for each platform’s audience.
• Work with someone who can identify the best ideas, structure them into compelling content, and turn them into long-term assets. Your content wouldn’t just be repurposed—it would be strategically leveraged to build authority and drive inbound demand.

"Liam understands how to distil complex strategies and dynamics into simple and powerful stories and visuals. Engaging, unforgettable, and deeply effective, Liam’s approach to marketing is both refreshing and masterful."

Renee Guilbault

Founder at Essayer Consulting

Who is this for?

• You're a successful entrepreneur selling your expertise, having grown your business largely through content. You've built an engaged audience on YouTube, LinkedIn, a podcast, or newsletters, but you know you're not making the most of it.
• You’ve built a deep archive of valuable content, but it’s underutilised. Your best ideas are buried in past videos, podcasts, and newsletters instead of actively working to grow your business.
• Your business is making six or seven figures, and you know that scaling your content strategy could unlock significant new revenue streams. Whether through high-ticket coaching, education programs, memberships, or consulting, repurposing content the right way could dramatically increase inbound demand.
• You’ve tried hiring editors or social media managers, but they needed too much direction. You don’t have time to manage people—you need someone who just gets it and makes the system work.
• You don’t need surface-level content marketing—you need a system. One that doesn’t just distribute content but positions your ideas to attract high-value clients and scale your business.
• You have more ideas than you can execute, and you’re stretched thin. You’re still doing client work while trying to build something bigger, and you don’t have the bandwidth to extract, organize, and distribute your knowledge effectively.

“Working with Liam is like having a smart friend who pours you a proverbial 1.5 glass of pinot, then pulls wisdom out of you that you may or may not have known was hiding in there.”

Jacob Mørch

Co-founder at Braver

How it works

Phase 1: The 12-Week Insight Incubator

• Kickoff & Strategy Session - We start with a 2-hour strategy session to define your goals, audience, and positioning. You'll share existing material before this call so I can begin the deep audit process immediately.
• Deep Audit & Beat Extraction - I systematically review all your existing content (LinkedIn, YouTube, podcasts, books, newsletters, interviews) to identify the gold you've already created, uncover hidden patterns, and organise it into a structured knowledge base.
• Expansion & Deep Dive - We hold a 3-hour deep dive call where I ask questions to expand on the insights collected in the audit. We'll surface additional insight, themes, and strategic direction.
• Refinement Session - After collecting beats from our deep dive call, we'll have a follow-up call to refine thoughts and clarify points that need additional consideration.
• Idea Architecture & Narrative Positioning - I organise and synthesise all collected beats into a comprehensive idea architecture. I'll also develop a narrative positioning outline that succinctly summarises the strategic story these insights tell about your expertise.
• Strategy Alignment - I'll present the idea architecture and narrative positioning for your feedback and refinement. We'll also discuss signature content opportunities that will best showcase your expertise.
• Content Roadmap Development - I turn everything we collect into a structured strategy, mapping out what to publish, when, and how—so your content works harder for you without constant reinvention.
• Final Deliverables - You'll receive a complete packaged content roadmap, structured idea architecture, and narrative positioning outline tailored to your goals.

Phase 2: Amplification and Execution

• Self-Directed Implementation - Your team takes the strategic roadmap and implements it independently. Our engagement concludes at the end of the 12 weeks, giving you everything you need to execute without further advisory support.
• External Implementation - You use our completed strategy as a comprehensive brief for external partners (agencies or freelancers). You hire these providers to execute the plan without my continued involvement. Our engagement concludes after the 12-week Incubator.
• Ongoing Strategic Partnership - We continue working together through one of my monthly advisory packages. I provide strategic guidance, content reviews, and refinements as you implement the strategy, ensuring maximum impact and continued alignment with your goals.

What This Means for You

• No more underperforming assets. Your best thinking will be surfaced, structured, and repurposed.
• No more bottlenecks. You get a clear roadmap without managing a team of freelancers.
• No more reactive content. Every piece you publish will work toward a bigger strategic goal.
• No extra work for you. You show up for the calls—I do everything else.

What happens next?

“What surprised me working with Liam was the depth of content that we produced. A homogeneous series of articles that work well end to end. I’ve never produced that. Often what I produce is quite fragmented or bitty.”

Oren Greenberg

B2B SaaS Marketing Advisor