"Liam understands how to distil complex strategies and dynamics into simple and powerful visuals that capture important messages in a way words never can."
Founder at Essayer Consulting
I’m Liam, a marketing advisor and interim CMO for digital agencies.
I work with firms that want to build a contant marketing system to attract top-tier clients but don’t have the time or expertise to build that system in-house.
My story began as a marketer around 2012. I’d just completed an MA in Translation, specialising in Website localisation (going from Spanish to English). Many of my clients needed international SEO services, so I’d take their existing website, conduct keyword research in the new language, and then translate it to rank on Google.
After a year or so of doing that and working on my own site, I discovered that I enjoyed the SEO side of things more than translation. I focused fully on SEO, combining it with content marketing and PR to attract inbound links and exposure.
Since then, I’ve worked with a range of clients, in-house and externally. More or less all B2B service providers, working on a range of marketing functions. Starting with strategy, moving to CRM management (Hubspot), and then tactics to attract prospects into a marketing system.
The goal is always to pull in inbound leads.In recent years, I began to niche down towards firms selling some form of expertise and who want to communicate, package and promote it in order to earn high quality inbound leads.
I’ve done that through video, articles, newsletters, podcasts, and social media (LinkedIn and Twitter).
I’m a marketer, but I learned to illustrate a couple of years ago (simply because I love illustration). I started using illustrations to present my ideas (which got me 12.5k Twitter followers, 5k LinkedIn followers, and 1k newsletter subscribers).
I view myself as a strategic producer to digital agencies, figuring out a position, message, and content system that will reliably and consistently pull ideal fit clients into your business.
I'm a husband, father of three boys and one dog.