An authority builds relationships with strangers from a distance.
That happens because they publish frequently, and what they publish resonates with the people it was intended for.
They begin receiving inbound opportunities they didn’t know existed, from people they didn’t know existed.
In time, demand outweighs supply.
All of this only happens because THEY write.
“If writing down your ideas always makes them more precise and more complete, then no one who hasn’t written about a topic has fully formed ideas about it. And someone who never writes has no fully formed ideas about anything nontrivial.” Paul Graham
In this noisy world, the only ideas that resonate contrast with what came before.
And the only way to find that contrast is to write about one frustration (and the corresponding solution) as experienced by one group of people. As Seth Godin would call it, a minimum viable audience. Focusing on that frustration at far greater length than your peers are prepared to.
In doing so, you start recognising patterns no one else has. And these patterns set the authority engine in motion.
There are many tasks to outsource, but writing isn’t one of them.
Writing is thinking.
A.I. prompting and outsourcing to juniors or ghostwriters is not.