A sounding board to sharpen your best thinking.
Thought Partner is the engagement I'd love for myself. An external partner in my corner, distant enough to retain objectivity, but close enough to care.
On the one hand, you have complete confidence on your expertise. On the other, you think to yourself, “Do I really have anything original to say?”
What's obvious to you is not obvious to the prospective clients you’d like to reach. You've heard yourself say it so long it feels ordinary. It's second nature.
I'm a sparring partner.
Someone to support you when you're not getting the momentum yet. To hold a mirror to the unique insight you have. To pull it out of you.
To ask the right follow-on questions that get you thinking deeper about a topic and get to the root of why you believe what you do.
Challenging you to take hard positions.
Accountability that energises you to finally do the thing you've wanted to for so long, but the day-to-day always got in the way.
We work on the project that seems like the intuitive next step to take you where you want to go.
That's different depending on where you are. An invisible leader who wants to become an emerging voice needs different things than a recognised expert in the market who wants to become THE authority.
It might be repositioning your expertise in the market, writing a book, developing a new keynote, borrowing audiences, or building a consistent publishing cadence of high quality thought leadership.
We define what it is that you want, a thesis on what you need to do to get there, and a forecast on how long it'll take.
We meet bi-weekly for an hour. Between calls, you send me work and I send you feedback. You do the writing, the research, the publishing.
I'm there to spar with you on ideas, ask follow-on questions, be honest with you when you're holding back, push you to go further, identify the gold, recognise the fat, and keep you accountable when you stop doing what you promised yourself you would.
“Working with Liam is like having a smart friend who pours you a proverbial 1.5 glass of pinot, then pulls wisdom out of you that you may or may not have known was hiding in there.”
You lead a firm where your expertise is the product. Maybe it's you solo, maybe you have a team around you.
Perhaps you'd like to sell more strategy and less execution.
You know what you want, though the path to get there may be unclear.
You're willing to do the work. You don't need someone to write for you or execute on your behalf. You need the outside perspective to see what you're too close to see.
"It's cliché to tell you I could not have written this book without Liam. I could have written it without him, but you would not have wanted to read it. The process he took me on transformed my writings and thoughts into a flow and story that maximises the value for the reader and the publisher."
“Liam's a gold pan. A tool used by those of us seeking treasure in our expertise. We run our thoughts and ideas through the gold pan and the sediment and debris pass through the pan, leaving nothing but the gold. ”